Nokia | Commercial Voiceover
I was delighted to record this internet commercial voiceover for NOKIA and their Asian-region licensee RICHGO. The campaign promotes the new range of Essential True Wireless Earphones & Headphones, launched in summer 2020. You can view the commercial video on the NOKIA global website “discover audio” page. The advert is also running as a PAID web commercial in the China region only, for a limited time.
The commercial is titled “Earphone Design Story” and the video shows the NOKIA product design team at work in their California offices. To blend with the footage, the producers wanted a naturalistic, conversational voiceover – as if one of the design team were talking about their approach. A neutral English accent was preferred to fit better with the product launch in the target Asian market.
After Jony Ive began presenting product design videos for Apple, this type of relaxed vocal delivery became popular and it’s always an enjoyable style to work with as a voiceover artist. As a stage/screen actor alongside my voice work, bringing a script to life in a natural, conversational way is something I have much experience with. I’ve previously used this voiceover style on videos & adverts for Nationwide, Framelco and Amazon Books.
This is the second voiceover I have provided for NOKIA, the first being the documentary voice for their launch of the NOKIA OZO camera system in 2016.
To prepare for the recording session I was sent the background music to help work on the pacing, projection and feel of the voiceover. I linked up during the session using Skype and worked with the director to find the perfect delivery for the commercial. The product design team at Nokia felt that the voice track on the finished commercial fitted perfectly with their vision.