Heineken Commerce Week Voiceover
I was delighted to record a set of 8 voiceovers for Heineken Commerce Week 2018, which takes place in Amsterdam over several days this year. The conference is designed for Heineken’s global commerce managers and typically has around 1500 International guests. The events discuss strategy, innovations, new developments and the arena includes stands and showcases from many business partners such as JCDecaux, Facebook and Dentsu Aegis. To demonstrate current thinking related to e-commerce and marketing, one of the stands features a “Hashtag Wall”. The wall shows 8 hashtags elements such as “#IGStories” (Instagram Stories) . The delegates will press a button for each Hashtag and listen on headphones to my voice describing the Hashtag. The voice brief was neutral UK English with a friendly, positive delivery. Although the hashtags descriptions often contain a lot of technical information – they also required a playful, conversational tone at times. The recording was made at my personal studio and was directed via Skype by the production company. A selection of the Hashtag audio files is below.
